In the year 2019 social media is as prominent as it has ever been. It is more crucial than ever before that you bring your business into the 21st century and use the various social media platforms and features that can be found all over the web. But how should you be using these platforms effectively for the current times? Well here is my top 10 social media trend you need to know for 2020.
1. More influencer marketing
People are growing increasingly wary of ads in their feeds (and probably downright sick of them), and more than ever before, they’re now seeking reviews from people they trust when making purchasing decisions. These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche artists and experts in specific fields.
Most fitness businesses don’t have the budgets to go after the big name influencers, so I predict a greater opportunity for the growth of micro-influencers next year.
When chatbots first came into our consciousness, people were only answered with prewritten answers to questions businesses thought were common, using keywords to trigger the bot.
As 2019 comes to a close, algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking.
Now Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend.
3. Social networks are a great way to improve customer service
You can use social media in so many ways to promote your business and interact with customers. This can be as simple as a Facebook message to confirm an order or tracking information, or respond to customer comments or complaints in a public platform. No matter how you choose to use it, social media is a great way to interact with customers, whether this may be directly or indirectly.
4. Make creative posts – quality trumps quantity every time!
Quality posts on your social media platforms is important in order to lure in new and potential customers and promote your fitness business effectively. Putting out a lot of content is not so effective if it is not relevant to your audience or business. People will get disinterested if you post a vast amount of half-hearted posts. If you can create interesting and appealing content then this will most certainly maintain a high level of engagement with your audience.
5. Put a face to the name
Putting a face to your business will help your potential customers to relate to you on a more personal level. It is much harder to relate to someone when you are simply presented with a logo – put a face to the name so people get to know you better and know what you stand for.
6. Email isn’t going out of fashion
Email still remains just as viable as ever but some experts notice the numbers are slowing or stagnating. But rather than abandoning this fruitful channel, marketers are reviving it with a new coat of paint.
So instead of plain-text emails and newsletters, focus on gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio. Email marketing now and through 2020 uses emails that look and function like web pages – including clickable buttons and other interactions.
These highly polished designs do more than just impress, they improve conversions. Readers are more likely to click stylised buttons with accompanying images than they are plain-text links.
7. Live video promotion
The influence of live video as a promotional tool is vastly underestimated, but this trend is on the rise. Visual stimulation for advertising is so effective and live video is a newer introduction to many social media platforms. Take the opportunity to start regular, weekly or monthly, live video promotions or updates for your business so people can speak directly with you and get their questions answered in a timely manner. Being able to talk to you, even if you can’t see their face, is more of a personal touch for your potential clients and will likely have a greater effect on them than other visual advertising materials.
8. The rise of new social media platforms
Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power.
To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.
Alternative social media channels (such as TikTok) are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise.
9. Storytelling on social media
Your audience wants to know not only what you are selling and about your business, but also something that will interest them and draw them in. A storytelling post is the perfect way to do so. Peaking their interest through something other that blatant advertising is a way in which you can get your fans involved and connect with them on a more personal level.
10. Building social media communities
A big part of meaningful and valuable experiences on social media is the way that brands engage with their audience. While sharing posts that you believe your target audience will enjoy is part of maintaining your social media presence, you also need to encourage and cultivate interactions that are more than a simple like or share.
The days of merely posting content and people showing up to engage are slowly coming to an end as pay-to-play social media becomes more and more prevalent with every social network over time. This is why it will become more important than ever to actually engage with your community.
This involves thanking those people in your community not only when they comment or engage with your content but actually proactively reaching out to them like a social media user would reach out to a friend. If your business wants to survive in organic social media in 2020, this type of humanisation of your brand will become more important than ever!