One of the most pressing issues all businesses face is how to generate more leads.
This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money.
Lead generation, therefore, has become increasingly important and can be the difference between a health club making a profit or shutting its doors.
Now I am sure most of you have tried the traditional methods such as your Web site, Facebook page, letterbox drops and Google Adwords. Most gyms do this because, when done effectively, they work.
But have you considered some other ways such as Facebook and LinkedIn advertising, using your own YouTube channel, targeting businesses in the area, a strong referral program, contacting lapsed clients, targeting bridal shows, participating in local events, lead boxes, giving talks at schools, giving incentives to your staff, donating memberships to charities?
Sometimes you need to think outside the square and be more creative in your approach to get different results. These ideas don’t have to cost a lot of money, as long as you get the results you want.
So the question is, is it time for a new approach to how you source your leads?