As I mentioned in a previous blog, most gyms focus on acquiring new members but retention must be one of your main objectives for any fitness business. Firstly, let’s define retention – simply put this is how long a member pays you before they cancel their membership. Increasing your average retention rate by only one…
A complaint I often hear from people who have been a long-term member of a gym is how they often see their gym promoting special offers to entice people to join with a deal which is far superior than what they were ever offered. They think I am a loyal member, what about me? Very…
One of the first questions I ask any fitness business, is do you have a marketing plan – 90% of the time, the answer is no. Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing plans provide a road map for achieving your goals…
One of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money. Lead generation, therefore, has become increasingly…
I work in many gyms around Sydney and one of the biggest issues they face at the moment is competition. With more specialised gyms opening up and with the rise of smaller 24-hour gyms, it becomes more challenging than ever to attract new members and harder to retain existing ones. Many businesses lose up to…
Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…
