From my experience, I find the vast majority of fitness and sporting businesses spend hours of time and the majority of their budget on marketing to individuals or sometimes couples and families. But let me give you a tip – get to know your local companies, shops, corporates, sporting clubs, association and other heath and…
Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
All my friends know of my disasters with online dating in the past. And let me tell you, there are many of them. One of the main problems was trying to attract the right person – to have a good match between what I wanted and what someone was after. If you are running a…
It’s so easy to get caught up with the latest and greatest. Social media is undoubtedly the big thing at the moment but email should still play an important part of your online marketing activities. Around 85% of people around the world communicate through email – compare this to around 62% who communicate through social…
So you have set up your Facebook page, you have your business up on Instagram, and you are Tweeting happily away. So now your thoughts turn to how to get more people to follow you. Well you can always pay for more fans but let’s not go down this road – we always want quality…
Firstly let me say up front this blog is based on a true story. I have organised countless events in my life, from small breakfast briefings to nation wide conferences. So I was the natural choice to organise my partner’s upcoming 50th birthday party (or as he likes to call it, “21 plus 29 years…
This may be the most boring and unglamerous blog I have written but it may be the most important one you have read in a while. There is one item that every fitness business must have not only in order to run successful direct marketing campaigns but a thriving business. A good, up to date,…
Let’s face it, the fitness business is one of the most personal businesses you can be in. Like doctors, people are entrusting their health and body to you to help them lose weight, build strength or improve their overall fitness. So it makes sense your marketing should take a personal approach as well. All forms…
Fitness centres spend most of their time marketing to individuals, sometimes couples and maybe families. But have you considered targeting local companies around your area? This can be an untapped goldmine providing you with many potential leads for your fitness business. If you are targeting corporates (such as businesses in your area that have 20…
One of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money. Lead generation, therefore, has become increasingly…
