When businesses first take off it is normal for you to struggle a little but when this progresses for months on end you may need to rethink your current strategies. We all know a health and fitness based business takes your heart and soul, but what happens when that is just not enough? Well here…
Facebook marketing has come forth in leaps and bounds in the current digital age. There is so much that you can do through social media to help boost your business, and Facebook and Instagram are a great place to begin. But when you have finally decided on the wording and offer, what image will you…
Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your fitness business? In this blog, you’ll discover the most common mistakes made with Facebook ads and how to resolve them so you get a better return on your ad spend.…
If you want results from your Facebook ads, you need a great image and well crafted and effective text. Strong and effective copywriting has the power to persuade your audience to stop and click on your ad and take some action. Good copy is the difference between telling and selling. We can tell our audience…
There is an old saying “don’t put all your eggs in one basket” meaning you shouldn’t put all your resources, money or hopes into just one thing. Eggs are pretty delicate, and if all of your eggs were in one container, and that container was damaged, you may lose all of your eggs in one…
You may be using Facebook advertising for a number of reasons but probably the most important one is to obtain more leads for your fitness or sports business. Facebook gives you a range of different advertising objectives such as brand awareness, more video views, engagement and conversions. But from my experience, the most effective method…
My previous blog was on writing more effective Facebook ads but what about who then sees your ads? First let’s take a step back – you have to work out who your target audience is. This is one of the most basic marketing questions to ask. You can’t be everything to everyone – so who…
Most businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. Social media is like any form of marketing, you want a return on the money you have spent. From my experience, there are a…
Social media can be great fun but if you are using it for your fitness or sports business and are spending time and money on it, then you want to see some return on your investment. In the past lead generation was all about cold calling, mass mailings or adding a number to an ad…
Instagram is really becoming a hot social media tool to be on today. As of June this year, Instagram had 500 million monthly active, more monthly active users than Twitter and is the second most engaged network after Facebook. You should be on Facebook as a priority but if you are looking for another channel…
