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Marketing and Social Media Strategies for Gym, Health and Fitness Businesses
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Have you forgotten about your loyal gym members?

Blog, Marketing, RetentionBy superadmin27/01/2016Leave a comment

A complaint I often hear from people who have been a long-term member of a gym is how they often see their gym promoting special offers to entice people to join with a deal which is far superior than what they were ever offered. They think I am a loyal member, what about me? Very…

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One of the biggest marketing mistakes most gyms make.

Blog, Marketing, PlanningBy superadmin27/01/2016Leave a comment

One of the first questions I ask any fitness business, is do you have a marketing plan – 90% of the time, the answer is no. Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing plans provide a road map for achieving your goals…

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Does your fitness business need more leads?

Blog, Leads, MarketingBy superadmin27/01/2016Leave a comment

One of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money. Lead generation, therefore, has become increasingly…

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Are you checking out the competition?

Blog, MarketingBy superadmin27/01/2016Leave a comment

I work in many gyms around Sydney and one of the biggest issues they face at the moment is competition. With more specialised gyms opening up and with the rise of smaller 24-hour gyms, it becomes more challenging than ever to attract new members and harder to retain existing ones. Many businesses lose up to…

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Be honest, what sort of impression does your centre make?

Blog, MarketingBy superadmin21/01/2016Leave a comment

Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…

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The top 15 ways to strengthen your social media

Blog, Social MediaBy superadmin21/01/2016Leave a comment

Let’s face it, everyone and anyone is on social media nowadays, me included. But are people reading about your fitness business or listening to the wonderful things you are saying? Consider that the average person has over 300 friends on Facebook with most having something to say, what will get your messages noticed? How do…

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How good at marketing are you really?

Blog, MarketingBy superadmin28/08/2015Leave a comment

When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…

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Le Grand Marketing

I have over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research. Coming from the corporate world, I have worked for a variety of companies including the Commonwealth Bank, Microsoft and AMP.

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About Us

Le Grand Marketing has over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research.

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