One of my favourite TV shows is Kath and Kim. Not only was it such a cleverly written show but I loved the classic quotes which have became part of the Australian vocabulary. Who can forget, “Noice, different, unusual”, “I can feel it in my waters,” and “now I’ve got one word to say to…
DetailsFirstly let me say up front this blog is based on a true story. I have organised countless events in my life, from small breakfast briefings to nation wide conferences. So I was the natural choice to organise my partner’s upcoming 50th birthday party (or as he likes to call it, “21 plus 29 years…
DetailsThis may be the most boring and unglamerous blog I have written but it may be the most important one you have read in a while. There is one item that every fitness business must have not only in order to run successful direct marketing campaigns but a thriving business. A good, up to date,…
DetailsThere is an old Greek saying, we have one mouth for talking and two ears for listening – meaning we should listen twice as much as to what we speak. Very wise words but from my experience, this is more the exception than the norm. Everyone wants to hear what a great job they are…
DetailsLet’s face it, the fitness business is one of the most personal businesses you can be in. Like doctors, people are entrusting their health and body to you to help them lose weight, build strength or improve their overall fitness. So it makes sense your marketing should take a personal approach as well. All forms…
DetailsFitness centres spend most of their time marketing to individuals, sometimes couples and maybe families. But have you considered targeting local companies around your area? This can be an untapped goldmine providing you with many potential leads for your fitness business. If you are targeting corporates (such as businesses in your area that have 20…
DetailsAs I mentioned in a previous blog, most gyms focus on acquiring new members but retention must be one of your main objectives for any fitness business. Firstly, let’s define retention – simply put this is how long a member pays you before they cancel their membership. Increasing your average retention rate by only one…
DetailsA complaint I often hear from people who have been a long-term member of a gym is how they often see their gym promoting special offers to entice people to join with a deal which is far superior than what they were ever offered. They think I am a loyal member, what about me? Very…
DetailsOne of the first questions I ask any fitness business, is do you have a marketing plan – 90% of the time, the answer is no. Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing plans provide a road map for achieving your goals…
DetailsOne of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money. Lead generation, therefore, has become increasingly…
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