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Marketing and Social Media Strategies for Gym, Health and Fitness Businesses
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How do I get started on LinkedIn?

Blog, Business to Business, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

If you aren’t on or using LinkedIn, consider these facts: LinkedIn is the world’s largest professional network on the Internet LinkedIn is currently the third most popular social network in terms of unique monthly visitors, right behind Facebook and Twitter There are over 7 million registered members in Australia on LinkedIn People are signing up…

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How do I get you to love me?

Blog, Brand Awareness, Leads, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

So you have set up your Facebook page, you have your business up on Instagram, and you are Tweeting happily away. So now your thoughts turn to how to get more people to follow you. Well you can always pay for more fans but let’s not go down this road – we always want quality…

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Video killed the radio star

Blog, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

Now I admit it, I am a child of the 80s – I love it when I get to play an 80s song in my classes (and I know most participants love it too). There are so many classic tunes but one of the iconic songs from this era is “Video Killed the Radio Star”…

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Look at Moi! Look at Moi!

Blog, Brand Awareness, MarketingBy superadmin27/01/2016Leave a comment

One of my favourite TV shows is Kath and Kim. Not only was it such a cleverly written show but I loved the classic quotes which have became part of the Australian vocabulary. Who can forget, “Noice, different, unusual”, “I can feel it in my waters,” and “now I’ve got one word to say to…

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When it comes to fitness leads, you snooze you lose!

Blog, Leads, MarketingBy superadmin27/01/2016Leave a comment

Firstly let me say up front this blog is based on a true story. I have organised countless events in my life, from small breakfast briefings to nation wide conferences. So I was the natural choice to organise my partner’s upcoming 50th birthday party (or as he likes to call it, “21 plus 29 years…

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It’s unsexy but every gym must have this to succeed in marketing

Blog, Leads, Marketing, RetentionBy superadmin27/01/2016Leave a comment

This may be the most boring and unglamerous blog I have written but it may be the most important one you have read in a while. There is one item that every fitness business must have not only in order to run successful direct marketing campaigns but a thriving business. A good, up to date,…

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Are you really listening to your members?

Blog, Marketing, RetentionBy superadmin27/01/2016Leave a comment

There is an old Greek saying, we have one mouth for talking and two ears for listening – meaning we should listen twice as much as to what we speak. Very wise words but from my experience, this is more the exception than the norm. Everyone wants to hear what a great job they are…

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Don’t forget the real world – make marketing personal

Blog, Leads, MarketingBy superadmin27/01/2016Leave a comment

Let’s face it, the fitness business is one of the most personal businesses you can be in. Like doctors, people are entrusting their health and body to you to help them lose weight, build strength or improve their overall fitness. So it makes sense your marketing should take a personal approach as well. All forms…

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Are you getting to know your local businesses?

Blog, Business to Business, Leads, MarketingBy superadmin27/01/2016Leave a comment

Fitness centres spend most of their time marketing to individuals, sometimes couples and maybe families. But have you considered targeting local companies around your area? This can be an untapped goldmine providing you with many potential leads for your fitness business. If you are targeting corporates (such as businesses in your area that have 20…

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We miss you, please come back

Blog, Marketing, RetentionBy superadmin27/01/2016Leave a comment

As I mentioned in a previous blog, most gyms focus on acquiring new members but retention must be one of your main objectives for any fitness business. Firstly, let’s define retention – simply put this is how long a member pays you before they cancel their membership. Increasing your average retention rate by only one…

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Le Grand Marketing

I have over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research. Coming from the corporate world, I have worked for a variety of companies including the Commonwealth Bank, Microsoft and AMP.

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About Us

Le Grand Marketing has over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research.

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