OK let’s start this blog getting down and dirty. Most of us have experienced a one night stand – that fleeting night of passion that often is exciting, thrilling and can make you feel so special at the time. Then the next day comes – boy is that a different story. A lot of us…
DetailsThere is an old saying which I used as my first Facebook post for the year – fail to plan, plan to fail. I think that is a great way to sum up the importance of having a plan. Now I admit in my earlier days, I hated planning – it seemed to me such…
DetailsSo here is my final blog for 2015, the last five things I have learnt about managing a small business, the health and fitness industry and even about myself (to read the first five things I have learnt, click here). 6. You absolutely and positively must have a plan. I have said this time and…
DetailsI thought it was timely to have my final two blogs on what I have learnt over the past 12 months about managing my own small business, the health, sporting and fitness industry as a whole and even about myself. Well I can sum it up by saying it is a lot like doing the…
DetailsWhen I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…
DetailsLet’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
DetailsAll my friends know of my disasters with online dating in the past. And let me tell you, there are many of them. One of the main problems was trying to attract the right person – to have a good match between what I wanted and what someone was after. If you are running a…
DetailsOne of the first questions I ask any fitness or sports business owner I meet for the first time, is what they do better or differently to anyone else they are competing with. Now if I get the answer “we have the best customer service,” I get a bit nervous as everyone says this and…
DetailsIt’s so easy to get caught up with the latest and greatest. Social media is undoubtedly the big thing at the moment but email should still play an important part of your online marketing activities. Around 85% of people around the world communicate through email – compare this to around 62% who communicate through social…
DetailsSocial media plays an important part of your marketing. Just like any marketing, you need to be monitoring the results to see what is working and what isn’t. You need to perform routine checks on what kind of content is well liked by your audience, and make regular adjustments based on these insights. Monitoring your…
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