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Marketing and Social Media Strategies for Gym, Health and Fitness Businesses
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Don’t treat marketing like a one night stand.

Blog, Marketing, Social MediaBy superadmin12/02/2016Leave a comment

OK let’s start this blog getting down and dirty. Most of us have experienced a one night stand – that fleeting night of passion that often is exciting, thrilling and can make you feel so special at the time. Then the next day comes – boy is that a different story. A lot of us…

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The top 5 reasons why you absolutely, positively need a marketing plan right now.

Blog, Marketing, PlanningBy superadmin27/01/2016Leave a comment

There is an old saying which I used as my first Facebook post for the year – fail to plan, plan to fail. I think that is a great way to sum up the importance of having a plan. Now I admit in my earlier days, I hated planning – it seemed to me such…

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What I have learnt about marketing & the fitness industry – part 2

Blog, MarketingBy superadmin27/01/2016Leave a comment

So here is my final blog for 2015, the last five things I have learnt about managing a small business, the health and fitness industry and even about myself (to read the first five things I have learnt, click here). 6. You absolutely and positively must have a plan. I have said this time and…

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What I have learnt about managing a small business & the fitness industry – part 1.

Blog, MarketingBy superadmin27/01/2016Leave a comment

I thought it was timely to have my final two blogs on what I have learnt over the past 12 months about managing my own small business, the health, sporting and fitness industry as a whole and even about myself. Well I can sum it up by saying it is a lot like doing the…

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How good at marketing are you really?

Blog, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…

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Be honest, what sort of impression does your fitness or sporting club make?

Blog, Brand Awareness, Leads, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…

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Do you know who you are trying to turn on?

Blog, Brand Awareness, Leads, MarketingBy superadmin27/01/2016Leave a comment

All my friends know of my disasters with online dating in the past. And let me tell you, there are many of them. One of the main problems was trying to attract the right person – to have a good match between what I wanted and what someone was after. If you are running a…

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So what makes you so special?

Blog, MarketingBy superadmin27/01/2016Leave a comment

One of the first questions I ask any fitness or sports business owner I meet for the first time, is what they do better or differently to anyone else they are competing with. Now if I get the answer “we have the best customer service,” I get a bit nervous as everyone says this and…

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Don’t forget the humble email when marketing your fitness business.

Blog, Leads, MarketingBy superadmin27/01/2016Leave a comment

It’s so easy to get caught up with the latest and greatest. Social media is undoubtedly the big thing at the moment but email should still play an important part of your online marketing activities. Around 85% of people around the world communicate through email – compare this to around 62% who communicate through social…

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How can I tell if my social media is working?

Blog, Marketing, Social MediaBy superadmin27/01/2016Leave a comment

Social media plays an important part of your marketing. Just like any marketing, you need to be monitoring the results to see what is working and what isn’t. You need to perform routine checks on what kind of content is well liked by your audience, and make regular adjustments based on these insights. Monitoring your…

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Le Grand Marketing

I have over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research. Coming from the corporate world, I have worked for a variety of companies including the Commonwealth Bank, Microsoft and AMP.

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About Us

Le Grand Marketing has over 20 years experience managing a range of marketing projects, campaigns and activities including social media, marketing plans and strategy development, direct marketing, copywriting, event management and market research.

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