I thought it was timely to have my final two blogs on what I have learnt over the past 12 months about managing my own small business, the health, sporting and fitness industry as a whole and even about myself. Well I can sum it up by saying it is a lot like doing the…
DetailsWhen I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…
DetailsLet’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
DetailsAll my friends know of my disasters with online dating in the past. And let me tell you, there are many of them. One of the main problems was trying to attract the right person – to have a good match between what I wanted and what someone was after. If you are running a…
DetailsOne of the first questions I ask any fitness or sports business owner I meet for the first time, is what they do better or differently to anyone else they are competing with. Now if I get the answer “we have the best customer service,” I get a bit nervous as everyone says this and…
DetailsIt’s so easy to get caught up with the latest and greatest. Social media is undoubtedly the big thing at the moment but email should still play an important part of your online marketing activities. Around 85% of people around the world communicate through email – compare this to around 62% who communicate through social…
DetailsSocial media plays an important part of your marketing. Just like any marketing, you need to be monitoring the results to see what is working and what isn’t. You need to perform routine checks on what kind of content is well liked by your audience, and make regular adjustments based on these insights. Monitoring your…
DetailsIf you aren’t on or using LinkedIn, consider these facts: LinkedIn is the world’s largest professional network on the Internet LinkedIn is currently the third most popular social network in terms of unique monthly visitors, right behind Facebook and Twitter There are over 7 million registered members in Australia on LinkedIn People are signing up…
DetailsSo you have set up your Facebook page, you have your business up on Instagram, and you are Tweeting happily away. So now your thoughts turn to how to get more people to follow you. Well you can always pay for more fans but let’s not go down this road – we always want quality…
DetailsNow I admit it, I am a child of the 80s – I love it when I get to play an 80s song in my classes (and I know most participants love it too). There are so many classic tunes but one of the iconic songs from this era is “Video Killed the Radio Star”…
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