Pretty much all fitness and sports businesses today have a Website – it plays an important part of your marketing strategy. And there are many important reasons as to why you should have one – it is always accessible, it gives your business added credibility, it keeps your clients and leads informed, plus it saves…
DetailsWhen I am reviewing the online profile of a fitness centre, personal trainer or a sporting business, one of the first things I look for is a blog. If I don’t see one, my heart sinks a little. If you are not blogging, then you need to start sooner rather than later. It is an…
DetailsInstagram is really becoming a hot social media tool to be on today. As of June this year, Instagram had 500 million monthly active, more monthly active users than Twitter and is the second most engaged network after Facebook. You should be on Facebook as a priority but if you are looking for another channel…
DetailsLast month I wrote about my first top 10 tips to get a better return on your Facebook ads – here are my next and final top 10 tips to help you get a better return on your Facebook advertising: 11. Use a relevant landing page When someone clicks on your ad, whatever you do,…
DetailsI know I don’t need to tell you how Facebook has become such an important part of marketing your fitness or sports business. Therefore it is only logical that Facebook advertising also plays an important role in your marketing to increase your brand name, generate leads and increase sales. But let me tell you there…
DetailsSo you have your social media channels all set up and you have managed to get a decent number of fans and followers. Now comes the next question, how do I get more engagement from them (as in more likes, shares, comments, retweets, forwards or just some sort of reaction to your posts)? Before we…
DetailsFrom my experience, I find the vast majority of fitness and sporting businesses spend hours of time and the majority of their budget on marketing to individuals or sometimes couples and families. But let me give you a tip – get to know your local companies, shops, corporates, sporting clubs, association and other heath and…
DetailsOK let’s start this blog getting down and dirty. Most of us have experienced a one night stand – that fleeting night of passion that often is exciting, thrilling and can make you feel so special at the time. Then the next day comes – boy is that a different story. A lot of us…
DetailsThere is an old saying which I used as my first Facebook post for the year – fail to plan, plan to fail. I think that is a great way to sum up the importance of having a plan. Now I admit in my earlier days, I hated planning – it seemed to me such…
DetailsSo here is my final blog for 2015, the last five things I have learnt about managing a small business, the health and fitness industry and even about myself (to read the first five things I have learnt, click here). 6. You absolutely and positively must have a plan. I have said this time and…
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