As we are approaching the end of the year, I thought it was a good chance to look back on the role social media marketing played and what proved the most effective in building your brand, generating leads and generating loyalty in 2017. The use of social media continues to grow. I am sure you…
DetailsYou may be using Facebook advertising for a number of reasons but probably the most important one is to obtain more leads for your fitness or sports business. Facebook gives you a range of different advertising objectives such as brand awareness, more video views, engagement and conversions. But from my experience, the most effective method…
DetailsWhen you are scrolling down your Facebook feed, what gets your attention first – a photo or a video? It is a well proven fact that video gets more attention compared to an image. One of the great things about video is that you can share more of yourself with people. When people see your face…
DetailsMy previous blog was on writing more effective Facebook ads but what about who then sees your ads? First let’s take a step back – you have to work out who your target audience is. This is one of the most basic marketing questions to ask. You can’t be everything to everyone – so who…
DetailsMost businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. Social media is like any form of marketing, you want a return on the money you have spent. From my experience, there are a…
DetailsLet’s face it – first impressions count. We sum up people, rightly or wrongly, in the first few seconds we meet them based on how they look, what they are wearing, how they talk, what they say and how they carry themselves. The same applies to social media – when we first see a person’s…
DetailsNow I am going to assume you are already on social media and are happily posting away. But how many social media promos have you run recently? Some…. A few…. Ummm none? Well let me suggest you need to run a Facebook promotion every week! Why? Well you will get more engagement, build your community, recruit…
DetailsSocial media can be great fun but if you are using it for your fitness or sports business and are spending time and money on it, then you want to see some return on your investment. In the past lead generation was all about cold calling, mass mailings or adding a number to an ad…
DetailsBack in the old days (OK back in my days), when we needed to find out about a business, we would either ask someone we knew or use the Yellow Pages. Remember the Yellow Pages, the two big directories (A to K and L to Z) we used to get delivered every year to each…
DetailsSearch Engine Optimisation (or SEO), sounds pretty complicated but to make it simple, it comes down to how easy you are to find on a search engine such as Google (the biggie) or Bing. And let’s face it, this is how the majority of people find what they are looking for. In the old days (yes…
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