We all know that over winter it is harder to keep up that motivation. It seems that, especially in the fitness industry, the cooler weather can bring with it a lull in business as everyone prepares to bunker down. But it does not have to be that way! There are plenty of ways which you…
DetailsDid you know that 73% of consumers would trust a fitness business more if it had positive reviews? And that 85% of consumers trust online reviews as much as a friend or family member? The power of a positive review is wonderful in its own right. Optimising great customer feedback even further can turn this…
DetailsAre you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your fitness business? In this blog, you’ll discover the most common mistakes made with Facebook ads and how to resolve them so you get a better return on your ad spend.…
DetailsWhatever you think of Google, you have to admit that they offer a lot of free tools to use with the convenience of being able to access them with one login. Fitness business owners should take advantage of these tools to get more out of their search engine and social media marketing campaigns. There is…
DetailsAs you all probably know by now, the new Facebook algorithm has resulted in a big drop in the organic reach of your content (for more on this, read my previous blog on Facebook Zero. Mark Zuckerberg, said this about the planned updates to the news feed “As we roll this out, you’ll see less…
DetailsYour brand is one of the most important assets you own – it is more than just your logo and name. Think of it as a promise to your members and clients. It tells people what they can expect from you and what makes you special. It is who you are, who you want to…
DetailsAs we are coming to the end of 2018, now is a great time to start planning your 2019 social media strategies. But social media is always changing so it is important to keep an eye on any new developments which you can take advantage of in the New Year. To help you stay ahead…
DetailsAs fitness owners struggle to reach their audience with Facebook page content, many are turning to Facebook groups to deliver their brand’s message and connect with fans. Many marketers compare Facebook pages to a monologue and groups to a dialogue; while a brand is in control of its page content, group content is typically more…
DetailsIf you want results from your Facebook ads, you need a great image and well crafted and effective text. Strong and effective copywriting has the power to persuade your audience to stop and click on your ad and take some action. Good copy is the difference between telling and selling. We can tell our audience…
DetailsYou have yourself a bunch of leads from your social media or marketing campaign. Now comes what is often the hardest part – converting them to paying members! If you find this is one of your main challenges, read my top 10 tips to help you convert those leads into loyal paying members and clients.…
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